Jonas Bevacuqua,
designer and entrepreneur who
helped form the LRG brand,
selling hip-hoppers and skateboarders clothing
and other merchandise as expressions
of “ridiculous swagger,”
as the company puts it, was found dead on Tuesday
in his home in Laguna Beach, Calif. He was 33.
Theo Wargo/WireImage for BET Productions
Jonas Bevacqua in 2007.
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Go to your Portfolio »There were no signs of foul play, Jim Amormino ,
a spokesman for the Orange County sheriff’s office, told The A.P.
An autopsy on Wednesday failed to determine the cause of death,
but toxicological tests must still be completed, Mr. Amormino said.
LRG marketed its eclectic clothing to people eager to push their
appearance beyond what had become conventional in hip-hop
and skateboarding circles. Among its wares are a marching-band jacket,
an ostrich-skin hat and a hoodie decorated with a likeness of the
Tokyo skyline. The company said celebrities like Kobe Bryant,
Reggie Bush, Kanye West, John Legend, Quentin Tarantino,
Tom Arnold and Adrian Peterson have worn its clothing.
Major retailers like Macy’s have sold it.
In 2006, Entrepreneur magazine"
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